Stick to Standard Colour Profiles

Accurate colour representation is critical for brand consistency and print reliability. Using non-standard colour spaces or failing to embed profiles can result in colour shifts that mislead reviewers and cause rework at print production stages.

Best practices

• Use CMYK for print artwork and RGB for screen-based review.
• Embed ICC colour profiles when exporting artwork for consistent colour rendering.
• Avoid mixing spot colours and process colours unless required for branding or specific print effects.

Why it matters for proofing?

Proofing tools rely on embedded profiles to simulate accurate colours on screen. Missing or inconsistent profiles may cause colours to appear dull or oversaturated, leading reviewers to approve or reject artwork based on incorrect visual cues.